Law & informationGlobal+3 clusters01
Meta’s AI optimism ad carries an extinction-era soundtrack
Meta launched an advertisement that rejects warnings that AI will take jobs, isolate people, or trigger a global crisis, then shifts from anxious black-and-white imagery to colorful scenes of connection and declares that the future is for everyone. The campaign’s optimistic message is set to David Bowie’s “Five Years,” a song built around the news that Earth is dying and humanity has only five years left. The mismatch turns a polished reassurance campaign into a case study in how cultural context can undermine corporate messaging.